Mark Weatherly on Cutting Off Add Revenue to Illegal Downloading Sites

Christopher Sabec on Online PiracyIn a recent article by Music Week, The Prime Minister’s IP Advisor Mark Weatherly believes that ‘cutting off ad revenue to illegal sites is key to the recent piracy battle.’ In a new recent report, Weatherly suggests a number of actions that need to take place by government rights holders, ISP’s and search companies. Some of his recommendations include: increasing funding for the police intellectual property crime unit (PIPCU), exploring the advertising monitor software to ensure compliance of advertising codes, and lastly, requesting the Intellectual Property Office (IPO) look into what additional legislation is necessary to require pre-emptive action by advertisers and payment providers. According to Weatherly: “Following the money is the key to shutting down the vast majority of websites that host illegal material.” The recent report highlights a number of issues surrounding the piracy debate and Weatherley hopes it will spark discussion in the UK and other parts of the world.

Weatherly goes on to comment that since he is the Intellectual Property Advisor to the Prime Minister, he feels like it is his role to shed light to this issue and how damaging it can be, to even the UK economy. Online piracy is a form of stealing not only from the music makers, but also the country that they owe taxes to.  Steve Head, the head of economic crime at City of London Police states that he welcomes the points noted in Weatherley’s report and agrees with him in many ways. He goes on to say, “It is my firm belief that we will only make truly significant inroads into reducing this type of criminality by having a credible and effective police deterrent.” Time will tell if the UK and other countries put an end to online piracy.

This blog post is based off of this music week article posted by the Trichordist blog.